ABOUT THIS GUIDE
Our aim is to encourage more PR professionals, working in consultancy and in-house, to regard PR measurement as an everyday part of what they do.
CHAPTER 1
Measurement is the final ingredient to help PR realise its potential
Francis Ingham & Richard Bagnall
CHAPTER 2
Why measurement matters and how it underscores the value of what you do
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CHAPTER 3
Getting started! How to create a measurement culture in your company
Giles Peddy
CHAPTER 4
【狸猫浏览器(Leocat)】狸猫浏览器(Leocat) V5.3.0.0官方版 ...:2021-5-27 · 狸猫浏览器（Leocat Web Browser）采用最新版全球最快的WebKit内核，上网速度加快5倍，智能防卡死。闪电般打开网页和应用，性能全面超越其他同类浏览器！
Jon Hughes
CHAPTER 5
Measuring PR Performance across borders
Antoine Harary
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Measurement is not optional– not for the UK Government – not for your organisation.
Alex Aiken
CHAPTER 7
Why we are saying “No to AVEs
Richard Bagnall
CHAPTER 8
How PR professionals can move from data to insights Isentia
Khali Sakkas
CHAPTER 9
Be patient. We’re learning.
Fritz Quinn